Sellebration
Case Study Details
Client »
The New Zealand Film Archive
Date »
2009
Services »
Brand identity design,
information architecture,
website design,
front-end development,
back-end development,
video
www.filmarchive.org.nz/sellebration
TV advertising often defines cultural eras. The Film Archive recently took their collection of advertising out of cold storage – and what better place to re-release it? The web. Chrometoaster created the ‘It’s a Sellebration’ brand, an entirely new channel for the Film Archive.
But wait, there’s more. Chrometoaster provided video compression workflow consultation, ensuring the integrity of the material was respected in the transition from film to screen. We also designed an in-your-face website that asked users to comment and vote for their favourite ads. The bespoke Flash player is styled as a 80s telly and VHS.
It’s been a tremendous success. The project will remain online indefinitely, as fresh archival TV ads are digitised regularly.
%7Cutmcsr%3D(direct)%7Cutmcmd%3D(none)%3B%2B__utmv%3D20530376.-%3B)